The Ecommerce Business Broker for Seven-Figure Brands
Founders advising founders. Getting the most for your ecommerce brand.
Why founders sell with us
Operators, not listing agents
We're ecommerce founders who specialize in operating and selling ecommerce businesses. We read a P&L, an ad account and a supply chain the way a buyer will.
A run process, not a listing
Your brand goes to a qualified set of buyers in a managed process with deadlines, so offers compete instead of trickling in.
Confidential by default
Buyers sign an NDA before they see your brand name. Your team, suppliers and competitors don't find out from a public listing.
No upfront fees
We're paid when your business sells. Our incentive is the same as yours: the best price and terms.
Who we help
Amazon FBA brands
Account health, review velocity, ad dependence and supplier terms all show up in the price. We prepare them before buyers ask.
Sell your Amazon business →Shopify and DTC stores
Repeat customers, contribution margin and owned channels like email are what premium buyers pay for.
Sell your Shopify store →TikTok Shop brands
A fast-growing channel with specific transfer rules. We structure the sale so the shop actually moves to the buyer.
Sell your TikTok Shop business →Multi-channel DTC brands
Brands selling across several channels often earn a premium over single-channel stores.
DTC brand exits →What ecommerce brands sell for
Published figures from the named firms; see ecommerce valuation multiples for sources, dates and what moves the number.
How the sale works
- Valuation and fit. We review your financials and channels and give you a realistic price range before you commit to anything.
- Preparation. We clean up the P&L, document operations and build the confidential materials buyers need to make an offer.
- Confidential buyer process. Qualified buyers sign an NDA, review the brand and submit offers within a set window.
- Negotiation to close. We negotiate price and terms, run due diligence and manage the transfer of accounts, inventory and suppliers.
Frequently asked questions
What does an ecommerce business broker do?
An ecommerce business broker prepares an online brand for sale, values it, markets it confidentially to qualified buyers, negotiates the offer and terms, and manages due diligence and the transfer of accounts, inventory and suppliers through to closing.
How much is my ecommerce business worth?
Most profitable ecommerce businesses sell for a multiple of seller's discretionary earnings (SDE). Broker-run sales of Amazon FBA businesses have averaged around 3.1x SDE and non-Amazon ecommerce around 2.6x, with brands above $1M SDE often closer to 4x. Growth, margins, product concentration and channel risk move the number up or down.
Do you charge upfront fees?
No. There are no upfront fees. Our fee is earned when your business sells.
Which platforms do you work with?
Amazon FBA, Shopify and other DTC storefronts, TikTok Shop, and multi-channel brands that sell across several of them.
Find out what your brand is worth
A confidential valuation from founders who have operated and sold ecommerce businesses. No upfront fees.
Confidential. We never share your details or your brand name without your permission.